Why DTH KLTR exists

Hip hop has lost too many of its own to gunfire. Some were known around the world. Some were only known on their block. The headlines move on in a week, and the people who loved them are left holding the name.

DTH KLTR is tribute streetwear for those names: rappers and street figures whose lives ended in violence. The memorial tee is how the street has always done it. A face, a name, a sunrise and a sunset, worn by the people who refuse to let it fade.

How we carry it

Tribute, not trophy

We honor a life. We do not celebrate how it ended, and we do not dress up violence as a look.

One person, one piece

Every design is made for a single name, with the dates that belong to it.

Made when it is wanted

Each tee is printed to order. No piles of unsold shirts with someone’s name on them.

From the journal